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Boost sales with effective demo videos

Easily make demos for any business, from ecommerce to SaaS
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Drive more traffic to your website, convert more customers and showcase your product with demo videos that educate your target audience.
Get started quickly with demo video templates
Unboxing video
Easily make your own unboxing video YouTube viewers will love with this template.
How-to: Makeup
Make a tutorial your viewers will love with this video template that includes all the basic elements.
How-to: Recipe
Easily create your own cooking demo viewers will love with this video template.
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How to make a demo video with WeVideo
Upload your photos & video clips

Start from scratch or with a demo video template. Add your own photos and videos, then drag and drop to the editor. Easy!

Customize your demo video

Add your own logo or branding. Add custom text. Choose music and stock footage from our library. Whether you keep it simple or customize every detail, WeVideo makes it look great.

Export & download

Once your video is finished, choose your resolution and download to save it. You can also publish directly in social media channels such as YouTube, Pinterest, Facebook, Instagram or share your video on your website.

Make a demo video
  • Types of demo videos
  • Demo video styles
  • Tips on making a great demo video

Choose the right type of video

  1. Product demo

    A product demo video is a great opportunity to showcase your offerings. Give people a firsthand look at what your product does and why they should buy it. How does it work? What does it look like? How will it help your customers? Video can show them, and not just tell them.

  2. Promotional video

    You can create a demo video that also features a special promotion or sale that your business is offering. A promotional demo video combines a traditional ad with a more in-depth look at your product or service to motivate your audience to buy.

  3. Animation video

    Not all demo videos need to be filmed with a live person. You can easily create a simple animated video with text and graphics to showcase your products. Add a voiceover if you wish, and you’re all set with a fun animated demo video.

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Use video styles that work

  1. Screencasting

    Did you know you can record your screen and use it as part of a demo? Walk your audience through what you’re doing on your computer screen, with or without a video recording of yourself. Pair it with a voiceover and you’ve got an easy-to-follow, engaging demo video.

  2. Green screen

    Your demo can take place anywhere, against any background -- just use green screen! It’s a special effect that can really make your demo pop when used correctly. You don’t need fancy equipment, just a video editor that makes it easy to apply the effect.

  3. 360 degrees

    If you have goods to sell, a 360-degree demo video gives your customers a better view of them. You can easily put your videos up on your website, feature them on social media or even use them in your online store so customers can “try on” your products.

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Keep these things in mind

  1. Identify your audience and goals

    Why do you want to make a demo video? How will it help your business? These are the big questions to answer before you make your video. Determine whether the goal of your video is to educate people, spread brand awareness, increase sales or drive traffic to your website.

  2. Structure your video

    Most people don’t just “make a video” without having some sort of plan in place. It doesn’t have to be elaborate or expensive, but consider what type of imagery or video clips you want to use (user-generated? Filmed on your smartphone? Professional stock media?), as well as a basic outline, storyboard or script of your demo video.

  3. Create a marketing plan

    Where do you plan on sharing your demo video? Maybe you want to share it on your social channels like YouTube or Instagram, in hopes it’ll go viral or get you more subscribers, viewers or followers. Or perhaps you want to feature it on your website or use it in an email campaign. It’s up to you, but having a plan will help you succeed.

On the Blog
Need help planning your next product demo video?
Check out our blog for everything you need to know about making demo videos. Learn how to create the perfect demo video for your product or service, as well as the benefits of demo videos for your business.
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Frequently asked questions
What is a demo video?
A demo video, or demonstration video, is a way to show your products in detail. Rather than seeming like an ad or promo, a demo video leans more in the direction of educating your audience versus selling to them. Although, ultimately, it can do both.
How do demo videos work?
Demo videos explain how a product works by showing an audience how to use them. Create an awesome demo video on any device with an easy-to-use, cloud-based video editor like WeVideo.
What is the purpose of a demo video?
The purpose of a demo video is to show how a product works, how it can help people, and why they should buy it. It’s educational as well as promotional, and can help your business boost sales and spread brand awareness.
How do I make a demo video?
You can make a demo video with just your smartphone or computer and the products you have. Take some photos or video clips, then use an easy video editor like WeVideo to bring it all together.